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Budweiser One-in-Six

UniversitySavannah College of Art and Design

Lead DesignersSCAD Student Designer

Design TeamAlberto Cuadra, Hope Thomas, Sydney Solis, Vy Phan, Remy James, Van Pham

Prize(s)Gold in Multimedia / Social media campaign, Silver in Multimedia / Online Advertising Design

Entry Description

According to the latest statistics, one in six American workers is an immigrant. Historically, the Budweiser brand has catered to more of a conservative audience, one that has overlooked diversity. That is why this 4th of July, in celebration of our shared heritage as a nation of immigrants, we will exchange 1 can in every 6 pack of Budweiser for one of the specially designed cans commemorating immigrants’ success stories.