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Ifva Media Art Exhibition - Hard Cinema

CompanyXex

Lead DesignersXex & Xceed

Design TeamChris Cheung, Liu Suet Yee, Jeff Wong, Jason Lam, Kwan Kai Yin, Joseph Chan

Project LocationHong Kong

ClientHong Kong Arts Centre

CreditsProject Assistant: Barry Law, Dom Chung, Janice To

Prize(s)Gold in Interior Design / Exhibits, Pavilions and exhibitions

Entry Description

We presented a trilogy on cinematic process for "ifva Media Art Exhibition - Hard Cinema", which reveals our aesthetics towards the physics behind the cinema. Bringing the visitors an immersive exhibit experience traversing into and through the internal mechanics of a filming device.

The "Roller Wall" at the entrance imitates the film-rolling mechanism - an abstraction of film exposure process. The "Optics Shield" is a passage with distorted lights and imagery. The caption system"Optical Instrument" emphases the essential physical elements used in optics.

Video's link: https://goo.gl/eY8TRG

Bio

XCEPT (previously named as XEX) is a hybrid innovative studio, crafting unique experience at the junction of art, technology, design and culture. We create tailor-made and high-end innovations to tell brand stories without loss in translation, harnessing every medium with our most authentic ideas. In the fast-paced digital world, we do not only fabricate latest technologies to its most accessible and intuitive form, but also embrace dated tools for improved applications. At XCEPT, creations are timeless and boundless.

Awards and Prize

2017
NOMINEE - BEST USE OF LIGHT
Frame Awards, Netherlands

2016
DESIGN AWARD
Golden Pin Design Award, Taiwan

DESIGN OF THE DAY
DesignAwards.Asia, Asia

BRONZE AWARD
HKDA Global Design Awards, Hong Kong

2015
TDC COMMUNICATION DESIGN WINNER
Type Directors Club 61 Award, United States

BEST DESIGN AWARD & DESIGN AWARD
Golden Pin Design Award, Taiwan

RED DOT AWARD WINNER 2015
Red Dot Award: Communication Design 2015, Germany

SILVER A’ DESIGN AWARD
Interface and Interaction Design Category, A’ Design Award, Italy

PROFESSIONAL RUNNER UP
Visual Communication, 2015 Core77 Design Awards, United States

BRONZE AWARD & GRAPHIC DESIGNER OF THE YEAR
Multimedia-Interactive Media, IDA Design Awards, United States

2014
BRONZE AWARD & HK BEST AWARD 
HKDA Global Design Awards, Hong Kong

2013
NEW MEDIA AWARD - BEYOND THE BOUNDARY
HKDA Global Design Awards, Hong Kong

2012
TWO BRONZE AWARDS
HKDA Global Design Awards, Hong Kong

2011
GDC MEDIA AWARDS
Shenzhen Graphic Design Association Awards, China