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Doritos Solid Black 2023

CompanyPepsiCo
Lead DesignersPepsiCo Design & Innovation
Design TeamPepsiCo Design & Innovation
ClientPepsiCo
Prize(s)Gold in Packaging / Food Packaging
Entry Description

As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists.

For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.

2B+ Impressions
100% Positive to Neutral Sentiment