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Li Ning Boom Fiber Technology Promotion Video

CompanyWDP（Wonderland Digital Prodution）

Lead DesignersLiao Hangyu

Design TeamBrand：LINING ； Production Company：WDP； Executive Producer ：Liao Hangyu； projects producer：Suliang Zhen； Visual Director： Cao ZhiQiang

ClientLi Ning

Prize(s)Silver in Multimedia / Broadcast Design

Project LinkView

Entry Description

In order to promote Li Ning's latest Boom Fiber Technology, we designed a lively short film. Through the dynamic motion design and meticulous texturing and rendering, we visualize the complex technology into easy-understanding selling points.Enjoy the interesting journey of animated storytelling