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Taffo Franchising

CompanyRaineri Design srl
Lead DesignersWilliam Raineri
ClientTaffo Funeral Services
Prize(s)Bronze in Print / Logos, Trademarks and Symbols
Entry Description

Taffo Funeral Services is the first nationwide funeral services network in Italy.
For franchising, which stems from the need to capitalize on the fame gained over the years with irreverent communications, a symbol was needed that would meet practical needs (easily reproducible, versatile, ductile) but also strongly evocative and able to define a sector that is enriched with Catholic symbolism, with elegant and positioning iconography.
The T/Cross satisfies all needs with ease and elegance, allowing the brand to control digital and real territories, with strength and communication skills.

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