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OKU-The moon-

CompanyTsushima Design
Lead DesignersHajime Tsushima
Design TeamYukiko Tsushima
ClientSAKE-SHOW YAMADA
Prize(s)Silver in Print / Packaging
Entry Description

“Oku” is Japanese Sake.
“The true value of "Oku" lies in the ageing.” Would it be possible to express with the
trilogy of sake wines this message of President? The most distinctive feature
of this sake is that it changes into a deeper flavour as it matures. We compared it with
the phases of the moon. The first new sake of the year is "Full Moon". The sake that has
been slightly aged is “Half-Moon”. The well-aged sake is "Crescent Moon".
The result is a mysterious design with white printing on a silver sticker. The light of silver looks like a galaxy spreading in space .