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With the launch of the Ergo Series of ergonomic devices, Logitech was looking to boldly assert itself in the digital wellness category. But ‘ergonomics’ felt like a corporate, dated space for many consumers – so we set out to blow off that dust with an approach to ergonomics that’s simple, vibrant, youthful, and confident.
Together with Clim Studio, we created a suite of static and animated 3D character illustrations that express everything from discomfort at work to Logitech’s uniquely scientific approach to product development – all in a look and feel that’s fun, fresh, and ownable.