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V’Eco is a professional coffee machine for office spaces and the first machine in de Jong DUKE’s ACT2 program. With ACT2, the company takes as much environmental responsibility as feasible; by screening production processes and implementing "greener" solutions. V’Eco is a step towards a circular product, making use of a new bio-based material from coffee grounds. To emphasize the ecological character, an organic experience was designed. With its nice coffee smell, distinguishing design and innovative material use, V’Eco is a conversation starter that underlines the drive for sustainability.