Wing Yuen Brand Revamp

To target the market and extend tea culture to modern generation, ReALLY was appointed to rethink their identity, packaging and graphics for the new flag store in Hong Kong. A unique logotype was created using the concept of the traditional Chinese seal as a tribute to Chinese Culture, as “Yuen” means having consideration to the roots. The overall mood was calm, elegant and of reliable quality. The key graphics was a series of illustrations highlighting the process of tea-making, as Wing Yuen was all about education, allowing audiences to understand the background of tea from field to the cup.

We are re:ally - Beauty and Brains
Really Design is the consultancy behind some of Hong Kong’s most trusted and iconic brands. Our passion is positioning and designing brands coming from a deep understanding of what makes businesses and customers tick. At Really, we know what part art and science to use to help propel businesses and launch products. The magic comes when art and science join forces. Staffed with enthusiastic creatives and account servicing professionals, we tailored creative solutions to build up our clients’ brands, and create genuinely effective works that last.

- Hong Kong Smart Design Awards 2025 - Bronze Award
- Golden Pin Design Award 2024 -Winner in Communication Design - Packaging
- Hong Kong Print Awards 2024- Silver Award Winner in Stationery and Office Material Printing
- 18th International Design Awards - Gold Award Winner in Print-Packaging
- 2024 Pentawards- Bronze Winner in Beverages
- DFA Design for Asia Awards 2025- Merit Award-Packaging
- 18th International Design Awards -Silver Winner Award in Print-Calendars
- Hong Kong Smart Design Awards 2025- Silver Award
- Hong Kong Print Awards 2024 - Gold Award Winner in Stationery and Office Material Printing
- MUSE Creative Awards 2024- Silver Winner in the Marketing & Promotional-Calendar
- MUSE Creative Awards 2023 - Gold Winner in the Marketing & Promotional-Calendar
- 2023 International ASTRID Awards- Silver Award Winner in Calendars
- 16th International Design Awards - Honorable Mention in Multimedia- Print-Packaging & Official Selection in Multimedia - Brand Identity
- 16th International Design Awards - Honorable Mention in Multimedia-Animation
- 16th International Design Awards - Silver Award Winner in Print-Packaging
- 16th International Design Awards - Honorable Mention in Print-Packaging
- 14th International Design Awards - Gold Award Winner in Print-Collateral Material
- 14th International Design Awards - Bronze Award Winner in Print-Collateral Material
- 14th International Design Awards - Bronze Award Winner in Print-Calendars
- 31st Hong Kong Print Awards - Excellence in Stationery And Office Material Printing
- Hong Kong Smart Design Awards 2020 - Merit Winner in Corporate Promotional Gifts Group
- 13th International Design Awards - Bronze Award Winner in Print - Packaging
- HKDA Global Design Award 2018 - Excellence in Graphic-Packaging
- 12th International Design Awards - Silver Award Winner in Print-Packaging
- 12th International Design Awards - Silver Award Winner in Print-Corporate Identity
- HOW Design Award 2018 - Packaging Design Merit