JOI-Design’s extensive renovation of the Reichshof Hamburg’s architectural structure and interiors not only reinstates the impressive grandeur of the city’s beloved but worn landmark, it also launches the European debut of Curio - A Collection by Hilton. The building’s original Empire and Art Deco aesthetics have been bridged with modern comforts and local cultural references, culminating in a stylish interpretation of the Curio brand’s calling card: uniquely storied hotels that provide travellers who have a passion for discovery with a taste of the authentic flavour of communities. The result is a stately flagship that establishes the benchmark for Hilton’s future Curio properties in Europe.
For the revamp of the public areas and guestrooms, the studio was entrusted with a flexible brief guided and the opportunity to freely translate Curio’s premise into something memorable. The designers aimed to highlight the hotel’s beautifully preserved Art Deco era.